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Brand Equity/Image
Brand equity is the sum of your brand strength, market strength, and financial strength. And, brand strength is comprised of the brand promise, brand experience, and brand architecture. These three brand elements can lead to loyalty and commitment. However, loyalty is behavioral while commitment is emotional. And, loyalty can be bought, commitment cannot. What is your brand’s voice and is it ‘meaningfully differentiated’ enough to attract and retain customers more effectively and efficiently than the competition?
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BRANDengine℠
A single brand equity number that reveals your brand’s overall strength compared to your competitors. Plus, it can be peeled back to reveal your acquisition and retention strengths and weaknesses.
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brandMD℠
This survey tool will help you learn where you shouldprioritize improvement efforts to maximize physician commitment to your brand.
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BRANDprint℠
Complete brand management information gathering (i.e., qualitative and quantitative) and synthesis process to guide your brand strategy and operationalization initiatives.
Ad Testing & Tracking
Truly great advertising is as much art as it is science, and great ads become part of the American fabric. While research can’t predict which ads will become ‘all-time hits,’ it can make the difference between and effective campaign and an ineffective one. The cost of an ineffective advertising campaign reaches well past dollars and cents, right into the heart of your brand’s equity. Does your advertising capture the hearts and minds of your target audience?
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ADvice℠
Through an online survey in your market, quickly and cost-effectively evaluate communication efforts. Learn your message and creative’s comprehension, engagement, and persuasion before you launch your campaign.
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ADsight℠
Through an online survey in your market, quickly assessthe short-term effectiveness of your advertising efforts, including the all-important metric of brand linkage.
Digital
Your website is your digital front door and a virtual brand experience. What if we told you that, on average, 8% of hospital/system website visitors felt that experience created new negative feelings towards the brand they didn’t have before? Now, multiply that 8% times the number of unique annual visitors to your website. Does that number scare you? Measuring how visitors experience your site and what they do on your site is critical to ensuring your website becomes a positive relationship building experience and not an unpleasant transaction.
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gSight℠
From a website customer experience survey with expert insights, identify customer improvement areas. Learn where to prioritize improvement areas, where redesign efforts have been successful, and measure how your website experience is impacting your overall brand.
