Books & Articles
Books
Order Amy Moudy Comeau’s book on leading a health care marketing team through the global pandemic.
Order the latest book from Jared Johnson, Shift Forward Founder & Podcast Producer
Articles
A few tips on how marketing and communication efforts must adapt to meet the new consumer where they are now based on our extensive brand and advertising research.
Rob-ism #1: “A Brand Must Invest in People Before People Invest in the Brand” article featured on Greenbook’s New Healthcare Expert Channel - Healthcare Insights Edge!
Get insights on generating brand love with Gen Z in healthcare.
Improving Access to Health Care: Insights Study Provides a Peek into Consumer Mindset in 2024
Check out an article from Strategic Healthcare Marketing on key takeaways from our most recent National Consumer Insights Study (NCIS).
CHECK OUT SOME CLASSICS!
A Brand Equity Model for Healthcare Practitioners
Dig into the published article in Healthcare Strategy Alert! which highlights how to quantify value of your brand.
How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.