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Resources: Check out these cool websites and books!

Websites


www.shsmd.org:

The Society for Healthcare Strategy and Market Development.

www.brandchannel.com:

Anything you want to learn or discuss about branding is here.

www.marketingpower.com:

The American Marketing Association and publisher of MHS magazine.

www.thearf.org:

The Advertising Research Foundation.

www.warc.com:

World Advertising Research Center.

www.tompeters.com:

WOW! Just as outspoken as ever.

www.quirks.com:

Excellent marketing research magazine.

www.qrca.org:

A must join association if you are into qualitative research.

www.rivainc.com :

If you are an aspiring moderator and want to get formalized training… this is THE place.

www.insightsassociation.org/mrac/insights-association-great-lakes-chapter

Insights Association Great Lakes Chapter

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