2018 Lecture/Conference circuit
Exhibiting and speaking at SHSMD Connections
Seattle October 7th – 10th.
Speaking at HCIC
- On Saturday, October 6th, please join Joel English, Executive Vice President, BVK; David Marlowe, Principal, Strategic Marketing Concepts and Rob for a pre-conference ½ day session on Marketing in Health Care: Marketing Plans, Communications, and Market Research
- On Monday, October 8th from 9:10 – 10:10, Neal Linkon, Director of Marketing Operations at Children’s Hospital of Wisconsin and Rob will provide key insights at a session on Listen to Me! I’m Your Digital Customer! They will share case studies and examples from health care websites where customer observations and feedback led to positive changes like increased and improved conversions and greater ROI.
Scottsdale, Arizona November 7th.
- On Wednesday, November 7th from 10:15 – 11:15, please join Jacob Taylor, Associate, Digital Product Management Digital Marketing and Experience, IU Health and Rob to learn how IU Health’s digital team measured their visitors’ experiences on two websites (including a standalone children’s hospital site) and created real change in the digital brand dialogue. See where research-directed improvements for ‘information searching’ visitors have already made an impact and where work still needs to be done on the ‘transaction-oriented’ visit types.