Thoughts: bedtime reading you’re sure to enjoy
A Brand Equity Model for Healthcare Practitioners
Check out the recently published article in Healthcare Strategy Alert! which highlights how to quantify the value of your brand.
Do Your Patients 'Love' Your Hospital?
Learn about emotional attachment and attraction to your brand and how market barriers can get in the way of growth. Read Rob's recently published article to learn how Commitment is the key to understanding relationship building and brand growth.
How to improve the preference question
The preference question has been around forever. Learn new ways to interpret it that provide better insight.
Brand Management Terms
A quick reference guide to essential brand terms.
Loyalty and Advocacy
We have been asking likelihood to use again and likelihood to recommend the same way for decades. Learn a new way to ask these questions that provides much more useful information.
Hospitals: Is Consumer Support Still There For Your Tax-Exempt Status?
Learn valuable insights into the public's appreciation and understanding of tax-exempt status for hospitals from a 2013 national survey.