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Rob Klein, Founder & CEO

Rob Klein is a recognized expert in healthcare marketing research and brand management. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.

For more than 30 years, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands in the country.

Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; experience measurement; and service line development.

Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He also taught graduate level marketing research at Michigan State.

Rob has served on the boards of the Detroit AMA (president), Chicago AMA (VP research), AHSM, the national board of SHSMD and is currently an active board member on the Great Lakes Chapter of the Insights Association. Rob is a frequent speaker at national healthcare conferences. He also developed and teaches the SHSMD U online research class. Rob conducts a branding workshop – “Managing Your Brand’s Health” – that he has presented at SHSMD as well as for several state hospital societies, clients and executive workshops.

When Rob is not working with clients on various market research and brand consulting projects, he can found on the hockey rink as a goalie most mornings (at 6:00 a.m.!...yes 6:00 a.m.!), hitting the links or checking out the latest attractions at amusement parks.

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